Few dietary topics create as much controversy as the issue of milk. Billboards, commercials, and magazine ads (featuring celebrities with milk moustaches) encourage us to drink more milk via the influential “Got Milk?” campaign, launched by the dairy industry in 1993. Even our government promotes the heavy consumption of milk—the latest federal nutritional guidelines recommend the equivalent of 3 glasses of milk daily, either fat-free or 1% fat.
Unfortunately, the recommendations for dairy are channeled to us through the perspective of the dairy industry, and are based more on marketing schemes than on scientific research. If you didn’t already know, the dairy lobby is a powerful force, and drives the government’s recommendations.